Best tips and precautions should be followed by an aspiring model to get longterm success in the modeling industry.
One simple truth behind the fame and the success of most models is: They approach it like a business. They realize that for them to succeed in this industry in the long run, they need to bring more than just their talent and looks to the table. That they can’t rely on luck for ‘discovery’. That they need to change their approach and acquire all the skills and networks needed to make the discovery the only option. Whether you are an industry veteran or a newbie, here’s a quick guide on how to approach your craft as a business.
Find Your Niche
Today, modeling opportunities are exploding with increasing media coverage and greater market diversification. There is a need for every kind of look from young to old, commercial to casual and everything in between. Spend some time on yourself and identify the kind of look you best represent. Understand what aspects of your look photographers and brands identify with and this will help you reach the right people. This ensures you pursue contacts and a network that can actively funnel the right kind of jobs to you.
This is a word of mouth business and most models build their careers through references and repeating clients. A model who throws tantrums at the drop of a hat will find herself with decreasing job opportunities at the very least. Ditto for models who come unprepared, late or are not helpful while on set. Build that work ethic that makes you an automatic pick for casting directors based on how easy it is to work with you. Talent can get you far, but professionalism is guaranteed to keep you going even further.
Getting consistent acting and modeling offers depends on how many of the right people you know. This industry is driven by references and recommendations and you can never have enough of those. Once you have found the niche you want to focus on, seek out the casting representatives, photographers and others in the field. While targeted networking is your best bet, industry events, socials and forums need to be part of your calendar. Be seen and make friends.
Who is this new girl/guy? If you want to build a buzz around you, never was it as easy as it is now. With Instagram and Facebook, you can build a loyal fan following with comparatively little effort. Note that while the number of people who know you may increase, it may not directly translate to work. For this, you need talent portals and dedicated platforms who can market you to the right people.
None of these points produce overnight results. Gaining success as a model is a journey that requires time and dedicated effort. Change how you approach your craft and you’ll slowly find yourself with more bookings than ever.
KNOW YOUR MARKET
One of the most important steps to becoming a model is knowing your market. What does this mean? Well, for starters, depending on the area you live in, certain trends and looks are more popular than others. For instance, runway modeling and fashion show modeling are not as widespread as commercial modeling for print occasions like magazines, newspapers and store sales papers. Also knowing your market will help you know what look the agencies around you are looking for.
Living in a suburban area, agencies aren’t looking for that sleek, ultra-sexy look with overstated hair or makeup like bigger cities are. In fact, the more natural look is actually preferred in suburban areas, while more trendy, sleek looks are wanted in the city. If your look doesn’t fit your market, move to an area that does, or consider traveling back and forth to an area that does. Also know whether you’re auditioning for a market that advertises petite sizes, plus sizes, certain clothing trends, or for a targeted market like a natural living, city trends, cosmetic companies, etc. Research, research, research!
FIND A GOOD AGENCY
The best thing you can do for yourself is to find a good agency to work with. Agencies should not ask for money upfront or be sketchy in terms of signing anyone possible, which could mean that they run off with the models’ earnings later. Get online and search The Better Business Bureau’s website to find a modeling agency you can trust. A good agency should understand your personal needs as a model, lift you up, and never take money from you. They should also never ask you to put yourself in a dangerous or compromising situation.
One of my top tips for becoming a model is to be aware of what you’ll face. Know that girls can be cut-throat, the wrong agencies may ask you to sacrifice your morals, integrity or beliefs just to obtain certain photos, and know that it can be a very tiring job. Also, be aware that the idea of modeling is not to give you fame, but instead to create a certain wanted look by photographers and companies. You may be asked to cut or color your hair, wear an outfit you don’t like, or spend endless hours traveling to the right photoshoot location just for one shot. You may also be on set for anywhere from 8-12 hours or even more.
Know ahead of time that the point of using a model is to create the right photo. Many photographers, agencies and product campaigns put the photo goal ahead of the model’s needs.
KEEP YOUR VALUES
Many girls who don’t intend on compromising their values end up doing so if they don’t know ahead of time just what their values are. Don’t ever sacrifice yourself to be a model. The modeling world can be laced with drugs, alcohol, sex-trades, rape, greed and more if you get in with the wrong crowd, which is easy to do when you’re looking for a quick route to fame and fortune. Never do anything it takes to get to the top. You’ll regret it later. Outside of local modeling gigs, most outlets for modeling lead to sketchy, compromising situations. Know your values and stick to your guns! On the other hand, the right agencies will honor your values and can lead you to a great career.
GET SOME PRACTICE
Don’t expect to walk into a modeling agency, do a few twirls and expect them to sign you. Anywhere from 10-20 people a day walked through the doors unexpectedly asking to meet with the owners of the agency. Agencies are extremely busy and usually have girls fill out paperwork and submit photos for review. They almost never see girls by just walking in. Know this ahead of time and get some practice behind your belt. If you do get called in for a meet and greet, you need to keep your look casual, yet also have a confident walk and not look fake. Practice, practice, practice!
GET A GOOD HEADSHOT
When it comes to the modeling industry, you won’t get anywhere without a good headshot to get you started. Have someone you know or a photographer take a natural headshot of you. No photo-touching, hardly any makeup, and simple hair should be the top three key points of your photo. I’m serious, girls! Modeling agencies hate Photoshopped pictures, makeup, fancy hairstyles, or overdone looks. They want to see you in the raw to see if you could be transformed into a variety of looks. Remember, you’re pretty just as you are, so let those agencies see you for you! Most importantly, no Glamour Shot photos!
KNOW THE ODDS
The modeling industry is one of the hardest careers to achieve and maintain. Most models who haven’t been modeling up to age 22 are almost guaranteed they won’t make it in the runway industry unless they seek out commercial modeling options, which I’m actually more fond of anyway. You don’t need to be a certain size to model, nor do you need to look a certain way. You just need to know what the odds are in the market you’re in. If you don’t look like a runway model, that’s fine! Know the odds of what you face in terms of the area you live, what your look has to offer, and how hard each specific outlet for modeling is, such as commercial or runway.
The most important thing you can do to become a model is to be yourself! Never change who you are on the inside or outside to make someone else happy. Modeling can be a great way to gain self-confidence and can help you make money on the side of a regular day job. Never sacrifice yourself, your values or your self-esteem to do so! These steps will lead you to be a successful and happy model. Have you ever modeled or wanted to?
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